Online anthropomorphism and consumers’ privacy concern: Moderating roles of need for interaction and social exclusion
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DOI: 10.1016/j.jretconser.2020.102119
Abstract: Abstract Online privacy concern has become a critical ethical and managerial issue for online retailing. However, we know limited information about what marketing practices may exacerbate consumers’ privacy concern. This study intends to examine the… read more here.
Keywords: privacy concern; social exclusion; online anthropomorphism; concern ... See more keywords