The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence from An-Eye-Tracking Study
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DOI: 10.3390/fi13010018
Abstract: The aim of this paper is to examine the influence of the content elements of online banner ads on customers’ visual attention, and to evaluate the impacts of gender, discount rate and brand familiarity on… read more here.
Keywords: banner ads; discount; content elements; eye ... See more keywords