Self-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices
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DOI: 10.1080/10496491.2017.1360823
Abstract: ABSTRACT This study assessed how and to what extent self-regulation of online behavioral advertising (OBA) is executed on participating companies' websites. Based on the principles of OBA, as outlined by the Digital Advertising Alliance and… read more here.
Keywords: online behavioral; advertising; self regulation; regulation online ... See more keywords
Gorilla in our midst: An online behavioral experiment builder
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DOI: 10.3758/s13428-019-01237-x
Abstract: Behavioral researchers are increasingly conducting their studies online, to gain access to large and diverse samples that would be difficult to get in a laboratory environment. However, there are technical access barriers to building experiments… read more here.
Keywords: experiment builder; builder gorilla; online behavioral; gorilla ... See more keywords