A STUDY OF CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR TRENDS TOWARDS DIGITAL ONLINE BUYING BEHAVIOUR OF CUSTOMERS FROM DIFFERENT AGE-GROUPS.
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Approximate Reasoning"
DOI: 10.21474/ijar01/3014
Abstract: The research aims to find out what factors help in strengthening the trust in the process of shopping through digital online mediums. From the population, a sample of girl students studying management courses were taken… read more here.
Keywords: digital online; consumer perceptions; trust; online buying ... See more keywords
Changing Trends of Consumers' Online Buying Behavior During COVID-19 Pandemic With Moderating Role of Payment Mode and Gender
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.919334
Abstract: It was not long ago when technological emergence fundamentally changed the landscape of global businesses. Following that, business operations started shifting away from traditional to advance digitalized processes. These digitalized processes gave a further boost… read more here.
Keywords: online buying; payment mode; consumers online; covid pandemic ... See more keywords