Articles with "online buzz" as a keyword



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The impact of online buzz on internet IPO valuation

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Published in 2019 at "Journal of Strategic Marketing"

DOI: 10.1080/0965254x.2019.1593222

Abstract: ABSTRACT We study the impact of online buzz prior to internet firms’ Initial Public Offerings (IPOs) on market valuation of their common stock through the first two years. Using economics of information theories, cheap talk,… read more here.

Keywords: online buzz; buzz; valuation; impact online ... See more keywords