Now what? : Evaluating the sales effects of introducing an online store
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DOI: 10.1016/j.jretconser.2017.08.010
Abstract: This study creates a framework for evaluating the sales impact of adding an online channel to an existing network of physical stores. Using a unique database consisting of pooled customer data from a Swedish retailer's… read more here.
Keywords: online channel; evaluating sales; introducing online; online store ... See more keywords
Online channel adoption in supermarket retailing
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DOI: 10.1016/j.jretconser.2020.102374
Abstract: Abstract Introducing a new online channel is a crucial decision for brick-and-mortar retailers that requires insight and forecasts into customers' adoption and subsequent behaviour. The aim of this study is to analyse the dynamics in… read more here.
Keywords: adoption supermarket; online channel; channel adoption; channel ... See more keywords
The optimal sales format for green products considering downstream investment
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DOI: 10.1080/00207543.2019.1612963
Abstract: With the increasing public awareness of environmental protection and the popularisation of suppliers' green production, a growing number of e-tailers are also investing in green products or services. The greenization of an e-tailer brings additional… read more here.
Keywords: online channel; investment; supplier; tailer ... See more keywords
Digital Twin Online Channel Modeling: Challenges, Principles, and Applications
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DOI: 10.1109/mvt.2025.3527729
Abstract: Different from traditional offline channel modeling, digital twin (DT) online channel modeling can sense and accurately characterize dynamic wireless channels in real time and can therefore greatly assist 6G network optimization. This article proposes a… read more here.
Keywords: twin online; channel modeling; online channel; digital twin ... See more keywords
Managing Online Channel and Optimization in Supply Chain Systems With Different Channel Leaderships
Sign Up to like & getrecommendations! Published in 2021 at "IEEE Transactions on Systems, Man, and Cybernetics: Systems"
DOI: 10.1109/tsmc.2020.2966252
Abstract: In supply chain systems, with the rapid growth of electronic commerce, a lot of firms are puzzled with the issue about how to best manage the distribution channels. In this article, we study the online… read more here.
Keywords: channel; supply chain; chain systems; online channel ... See more keywords