Now what? : Evaluating the sales effects of introducing an online store
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DOI: 10.1016/j.jretconser.2017.08.010
Abstract: This study creates a framework for evaluating the sales impact of adding an online channel to an existing network of physical stores. Using a unique database consisting of pooled customer data from a Swedish retailer's… read more here.
Keywords: online channel; evaluating sales; introducing online; online store ... See more keywords
Online channel adoption in supermarket retailing
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DOI: 10.1016/j.jretconser.2020.102374
Abstract: Abstract Introducing a new online channel is a crucial decision for brick-and-mortar retailers that requires insight and forecasts into customers' adoption and subsequent behaviour. The aim of this study is to analyse the dynamics in… read more here.
Keywords: adoption supermarket; online channel; channel adoption; channel ... See more keywords
The optimal sales format for green products considering downstream investment
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DOI: 10.1080/00207543.2019.1612963
Abstract: With the increasing public awareness of environmental protection and the popularisation of suppliers' green production, a growing number of e-tailers are also investing in green products or services. The greenization of an e-tailer brings additional… read more here.
Keywords: online channel; investment; supplier; tailer ... See more keywords
Managing Online Channel and Optimization in Supply Chain Systems With Different Channel Leaderships
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DOI: 10.1109/tsmc.2020.2966252
Abstract: In supply chain systems, with the rapid growth of electronic commerce, a lot of firms are puzzled with the issue about how to best manage the distribution channels. In this article, we study the online… read more here.
Keywords: channel; supply chain; chain systems; online channel ... See more keywords