Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan
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DOI: 10.1109/access.2021.3066713
Abstract: The reduction in government support and the rapid growth in the number of nonprofit organizations have made them face fierce competition for charitable donations. Identifying valuable donors and developing effective marketing strategies can contribute to… read more here.
Keywords: online charitable; marketing; marketing strategies; charitable donations ... See more keywords