Less is more: online consumer ratings' format affects purchase intentions and processing
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DOI: 10.1002/cb.1643
Abstract: Online customer ratings of products and services are commonplace in e-commerce; however, the format in which these ratings are presented to consumers can vary. Although not anticipated by classical models of decision making, latter models… read more here.
Keywords: format; purchase intentions; consumer ratings; consumer ... See more keywords
The underexplored impacts of online consumer reviews: Pricing and new product design strategies in the O2O supply chain
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DOI: 10.1016/j.ijpe.2021.108148
Abstract: Abstract In recent years, online consumer reviews have become popular in platform sellers to increase product sales, and the literature has widely recognized those reviews' positive impacts. Nevertheless, this paper identifies online consumer reviews' negative… read more here.
Keywords: consumer reviews; online consumer; consumer; supply chain ... See more keywords
The determinants of approval of online consumer revenge
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DOI: 10.1016/j.jbusres.2018.03.024
Abstract: Abstract Because of its audience and ease of use, the Internet is a particularly powerful tool for spreading the vindictive messages of highly unsatisfied customers who wish to harm companies' reputations. This article aims to… read more here.
Keywords: message; determinants approval; online consumer; approval online ... See more keywords
When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses
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DOI: 10.1016/j.jbusres.2019.08.026
Abstract: Abstract Although the research on online consumer reviews (OCRs) is broad, several important gaps still exist. This paper aims to bridge some of these gaps by studying the influence of positive OCRs (pOCRs) on post-consumption… read more here.
Keywords: post consumption; consumption responses; online consumer; performance ... See more keywords
The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market
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DOI: 10.1016/j.jbusres.2019.09.027
Abstract: Abstract Prior research on online consumer reviews (OCRs) has focused more on the volume and valence of all OCRs as a whole and less on their individual contents. This paper investigates the importance of multidimensional… read more here.
Keywords: product sales; product; functional emotional; online consumer ... See more keywords
Understanding the influence of submission devices on online consumer reviews:A comparison between smartphones and PCs
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.102028
Abstract: Abstract Online consumer reviews (OCRs) are of immense value to businesses and consumers. With the rapid development of mobile Internet, smartphones have become an important device for consumers to publish OCRs. Information input is more… read more here.
Keywords: smartphones pcs; via smartphones; consumer; online consumer ... See more keywords
Impacts of online consumer reviews on a dual-channel supply chain
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DOI: 10.1016/j.omega.2020.102266
Abstract: Abstract This paper investigates the effects of online consumer reviews (OCRs) in a dual channel where the manufacturer distributes a product through a retail channel and an Internet channel. We develop game-theoretic models to capture… read more here.
Keywords: dual channel; channel; price; online consumer ... See more keywords
Love Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving
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DOI: 10.1080/08911762.2018.1564161
Abstract: Abstract China is the biggest e-commerce market and a trend leader in the global marketplace. This study examined how different types of online consumer reviews (OCRs) and types of romantic gift-giving might affect Chinese consumers’… read more here.
Keywords: gift; romantic gift; online consumer; gift giving ... See more keywords
Effects of online consumer reviews on firm-based and expert-based communications
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DOI: 10.1108/jrim-02-2017-0007
Abstract: Purpose To explain and empirically test how different marketing communication channels interact with each other and contribute to brands’ diverging marketplace performance. Design/methodology/approach With a unique data set combining key variables of major passenger car… read more here.
Keywords: communication; based communications; firm based; online consumer ... See more keywords
Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study
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DOI: 10.1177/10949968221087259
Abstract: Previous interactive marketing literature has concluded that banner attributes are key drivers of ad effectiveness and online consumer behaviors. In particular, prior advertising studies have largely defined the two most commonly used ad appeals in… read more here.
Keywords: hedonic utilitarian; online consumer; banner ads; banner ... See more keywords
A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior
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DOI: 10.1177/21582440221093042
Abstract: Notwithstanding the body of research on the characteristics and benefits of content marketing as a digital marketing strategy, evidence of how online consumer behavior is affected by digital brand content remains inconclusive. The current state… read more here.
Keywords: consumer behavior; online consumer; marketing; content marketing ... See more keywords