SWOT Approach for Audience Online Conversion Rate: An Applied Research on Scenic Spot Projects
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DOI: 10.1155/2022/7795524
Abstract: With the rapid development of social economy and people's increasing requirements for spiritual life, tourism projects are booming. At the same time, in order to improve their competitiveness, tourism regions also pay great attention to… read more here.
Keywords: conversion rate; online conversion; research; conversion ... See more keywords
The online conversion framework: Understanding antagonism, planning theory, and social media
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DOI: 10.1177/14730952241249799
Abstract: Digital technology is reshaping participatory planning, including conflict and antagonism in the planning process. Yet planning theory has largely failed to engage with emerging digital mechanisms that could stimulate antagonism in online environments. This paper… read more here.
Keywords: planning theory; conversion framework; antagonism planning; online conversion ... See more keywords