Online hijab purchase intention: the influence of the Coronavirus outbreak
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DOI: 10.1108/jima-09-2020-0302
Abstract: Purpose This paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the influences of the Coronavirus outbreak as situational… read more here.
Keywords: online hijab; coronavirus outbreak; hijab purchase;