The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status
Sign Up to like & getrecommendations! Published in 2023 at "Psychology Research and Behavior Management"
DOI: 10.2147/prbm.s392414
Abstract: Purpose With the rise of social media, an increasing number of young females have focused more attention on their body image, leading to social appearance anxiety. Thus, the current study aimed to investigate a moderated… read more here.
Keywords: online impulse; social appearance; appearance anxiety;
Effect of mindfulness on online impulse buying: Moderated mediation model of problematic internet use and emotional intelligence
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1012331
Abstract: Introduction Online impulse buying behavior is an unplanned urge to buy a product or service in an online setting and it has several negative consequences for customers, such as guilt and financial distress, and e-commerce… read more here.
Keywords: internet use; problematic internet; impulse buying; buying ... See more keywords
Determinants of Social Commerce Usage and Online Impulse Purchase: Implications for Business and Digital Revolution
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.837042
Abstract: Since their introduction in the early 2000s, the use of social networking websites has exploded. Many businesses are seeing increased revenue due to their social commerce strategy. Despite the popularity of social commerce websites, some… read more here.
Keywords: online impulse; social commerce; commerce; commerce adoption ... See more keywords
Instagram influencer marketing: Perceived social media marketing activities and online impulse buying
Sign Up to like & getrecommendations! Published in 2021 at "First Monday"
DOI: 10.5210/fm.v26i9.11598
Abstract: The main objective of this research is to investigate the impact of social media marketing activities — restricted only to Instagram influencers — on online impulse buying through the mediating effect of source credibility (attractiveness,… read more here.
Keywords: social media; online impulse; marketing; media marketing ... See more keywords