The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior
Sign Up to like & getrecommendations! Published in 2021 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2021.732459
Abstract: Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together. The study… read more here.
Keywords: buying behavior; anticipated regret; impulsive buying; online impulsive ... See more keywords
Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.951249
Abstract: This research aims to determine which dimensions of online convenience influence generation z consumers’ cognitive and affective attitudes and online impulsive buying behavior. The moderating effect of social media celebrity is also investigated to examine… read more here.
Keywords: social media; impulsive buying; behavior; buying behavior ... See more keywords