An analytical model for comparing the profitability of competing online marketing channels: Search engine marketing versus e-commerce marketplace
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DOI: 10.1080/10696679.2021.1879656
Abstract: ABSTRACT Digital marketing offers entrepreneurs a variety of alternatives to market globally and generate revenues. Recent studies show that there is a strong research interest in developing analytical models to increase the firms’ profit, by… read more here.
Keywords: analytical model; marketing channels; commerce; model ... See more keywords
Research on B2C Online Marketing Mode based on Multimodel Fusion and Intelligent Big Data Analysis Method
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DOI: 10.1155/2022/8868722
Abstract: B2C online marketing mode is the development trend of future marketing. The key to improve the efficiency of such a mode is to make efficient use of the current large-scale data and mining the corresponding… read more here.
Keywords: marketing mode; online marketing; marketing; b2c online ... See more keywords
Teaching the Online Marketing Research Course for MBA Students
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DOI: 10.1177/02734753211001422
Abstract: Learning in an online environment shares many aspects with the learning required in marketing research projects conducted by research agencies with client firms. However, learning-management-system platforms now provide powerful ways to enrich learning in the… read more here.
Keywords: marketing research; research; online marketing; research course ... See more keywords
Online marketing and brand awareness for HEI: A review and bibliometric analysis
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DOI: 10.12688/f1000research.127026.1
Abstract: Background: Many studies have been conducted on higher education institutions (HEI) regarding advertising, promoting, branding, social media marketing, and student enrollment. We investigated the gap in these studies by using bibliometric analysis and comprehensive science… read more here.
Keywords: online marketing; analysis; brand awareness; marketing ... See more keywords
Solution to Detect, Classify, and Report Illicit Online Marketing and Sales of Controlled Substances via Twitter: Using Machine Learning and Web Forensics to Combat Digital Opioid Access
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DOI: 10.2196/10029
Abstract: Background On December 6 and 7, 2017, the US Department of Health and Human Services (HHS) hosted its first Code-a-Thon event aimed at leveraging technology and data-driven solutions to help combat the opioid epidemic. The… read more here.
Keywords: machine learning; illicit online; code thon; marketing ... See more keywords
Online Marketing of European Geoparks as a Landscape Promotion Tool
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DOI: 10.3390/land12040803
Abstract: In the current post-COVID-19 era, online marketing is a supporting tool in marketing. The potential visitors to tourism destinations, such as geoparks, are increasingly guided and oriented by the rules of online marketing as the… read more here.
Keywords: information; tool; marketing european; marketing ... See more keywords
Online Marketing of Herbal Medicines Issues and Concerns: A SWOT Analysis
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DOI: 10.5958/0974-360x.2018.00922.8
Abstract: This paper focuses on online marketing as sources of delivery of healthcare products especially herbal medicines. It clearly explains how people are using the online information on herbal medicines without concern of experts. Health care… read more here.
Keywords: issues concerns; medicines issues; herbal medicines; marketing herbal ... See more keywords