Driving Factors for Opinion Diffusion Behavior in Consumers on Online Social Networks: A Study of Network Characteristics
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DOI: 10.1109/access.2019.2932571
Abstract: Online consumer social networks have become an important marketing channel for product-related information diffusion in the technological landscape. This paper aims to identify the factors that drive opinion diffusion behavior in consumers on online social… read more here.
Keywords: online opinion; social networks; opinion diffusion; diffusion ... See more keywords