Online Opportunities: A Quantitative Content Analysis Benchmark Study of Online Retail Plant Sales
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DOI: 10.21273/horttech03901-17
Abstract: Online, direct selling (ODS) has become the leadingway that people acquire goods,withAmazon (Seattle,WA)being the largest online vendor in theUnited States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay,… read more here.
Keywords: opportunities quantitative; content analysis; quantitative content; online opportunities ... See more keywords