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Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.03.021
Abstract: Abstract International Online Outshopping (IOO) is the phenomenon where consumers shop online from various electronic marketplaces across the globe. By experimentally testing a diphasic theoretical model on the IOO behavior of U.S. consumers at Chinese…
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Keywords:
intention;
country;
outshopping ioo;
international online ... See more keywords