How the use of animated versus static emojis in online post‐purchase communication affects consumer attitude
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DOI: 10.1111/ijcs.13076
Abstract: The communication style between seller and consumer is an important component of post‐purchase communication, yet little research has examined the role of nonverbal language in online post‐purchase communication. Given the prevalence of emojis, which convey… read more here.
Keywords: online post; post; post purchase; communication ... See more keywords