Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective
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DOI: 10.1007/s10796-018-9831-1
Abstract: Gender effects remain poorly understood in the E-commerce setting. Using the selectivity model, this research further investigates gender differences in consumer Web-based purchase decisions. Specifically, gender differences in the effects of interactivity, vividness, diagnosticity, and… read more here.
Keywords: gender; gender differences; consumer; product presentation ... See more keywords
Influence of online product presentation on consumers’ trust in organic food: A mediated moderation model
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DOI: 10.1108/bfj-09-2016-0421
Abstract: Against the background of industrialisation and modernisation of agriculture, food production issues and environmental hazards have become more and more obvious and consumers are increasingly concerned about food safety and health, which is strengthening demand… read more here.
Keywords: online product; organic food; food; product presentation ... See more keywords
The labor of online product promotion: Barriers to collective action
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DOI: 10.5210/fm.v22i10.8055
Abstract: Theorists have suggested that precarity — an experience of risk and uncertainty — increasingly describes the work experiences of many different kinds of contractual workers: from highly paid freelancers to those who pick up odd… read more here.
Keywords: barriers collective; online product; collective action; labor online ... See more keywords