Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective
Sign Up to like & getrecommendations! Published in 2019 at "Information Systems Frontiers"
DOI: 10.1007/s10796-018-9831-1
Abstract: Gender effects remain poorly understood in the E-commerce setting. Using the selectivity model, this research further investigates gender differences in consumer Web-based purchase decisions. Specifically, gender differences in the effects of interactivity, vividness, diagnosticity, and… read more here.
Keywords: gender; gender differences; consumer; product presentation ... See more keywords
Influence of online product presentation on consumers’ trust in organic food: A mediated moderation model
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DOI: 10.1108/bfj-09-2016-0421
Abstract: Against the background of industrialisation and modernisation of agriculture, food production issues and environmental hazards have become more and more obvious and consumers are increasingly concerned about food safety and health, which is strengthening demand… read more here.
Keywords: online product; organic food; food; product presentation ... See more keywords
Multimodal Sentiment Analysis of Online Product Marketing Information Based on Artificial Intelligence Neural Networks and Text Mining
Sign Up to like & getrecommendations! Published in 2025 at "IEEE Transactions on Engineering Management"
DOI: 10.1109/tem.2025.3589199
Abstract: With the rise of multimodal content (such as text and images) in online product marketing, sentiment analysis techniques face increasing demands for accuracy and versatility. However, existing approaches often struggle with modality coordination, deep emotional… read more here.
Keywords: online product; marketing; multimodal sentiment; sentiment ... See more keywords
Vulnerability of Gen-Z to E-Commerce Deception on Consumer's Belief Categories in Online Product Recommendations Systems
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DOI: 10.12776/qip.v28i2.2017
Abstract: Purpose: Despite the convenience of the Online Product Recommendation (OPR) system, concerns persist regarding deception practices in online shopping, especially among consumers from the Generation Z demographic cohort, for which less attention has been given… read more here.
Keywords: belief categories; online product; commerce; gen ... See more keywords
Integrating Symmetry in Attribute-Based Sentiment Modeling with Enhanced Hesitant Fuzzy Scoring for Personalized Online Product Recommendations
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DOI: 10.3390/sym16121652
Abstract: Online product reviews provide valuable insights on user experiences and product qualities. However, issues such as information overload and the limited utilization of review features persist, particularly in personalized rankings for popular items like movies.… read more here.
Keywords: personalized online; product; online product; symmetry ... See more keywords
The labor of online product promotion: Barriers to collective action
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DOI: 10.5210/fm.v22i10.8055
Abstract: Theorists have suggested that precarity — an experience of risk and uncertainty — increasingly describes the work experiences of many different kinds of contractual workers: from highly paid freelancers to those who pick up odd… read more here.
Keywords: barriers collective; online product; collective action; labor online ... See more keywords