The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective
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DOI: 10.1080/08961530.2020.1712293
Abstract: Abstract The purpose of this study is to investigate online purchase intention in emerging markets focusing on the impact of perceived usefulness of online reviews, trust and perceived risk. The results were obtained by an… read more here.
Keywords: online purchase; purchase intention; perceived risk;
Role of impulsiveness in online purchase completion intentions: an empirical study among Indian customers
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DOI: 10.1108/jibr-04-2018-0132
Abstract: Purpose Online cart abandonment is a severe issue posing challenges to e-commerce growth. Emerging economies such as India fascinates global marketing practitioners because of favorable demographics and high levels of internet penetration. This study aims… read more here.
Keywords: purchase; online purchase; completion intentions; study ... See more keywords
Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention
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DOI: 10.1177/0972150918816901
Abstract: This study explores the relationships of social apps (SA) and social network sites (SNSs) on online purchase intention with moderating effect of gender (GD) and education (ED). Data were gathered using the random distribution of… read more here.
Keywords: social network; online purchase; social apps; purchase intention ... See more keywords
The Role of Social Media Communication: Empirical Study of Online Purchase Intention of Financial Products
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DOI: 10.1177/0972150919848912
Abstract: Abstract Social media provides a virtual workplace/network where people can enjoy expressing their opinions, exchange opinions, disseminate and control messages anywhere and anytime. Marketers are now able to reach consumers and interact with them using… read more here.
Keywords: social media; financial products; online purchase; study ... See more keywords
Major reasons for returns during online purchase in major cities of India
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DOI: 10.1504/ijpm.2019.10022624
Abstract: Due to online penetration, the purchasing pattern of the Indian customers is changing. Purchasing happened through laptop yesterday becomes mobile by today. As the volume in online purchase is huge daily the returns also expected… read more here.
Keywords: online purchase; returns customer; returns online; reasons returns ... See more keywords
Online Purchase Intention of Fruits: Antecedents in an Integrated Model Based on Technology Acceptance Model and Perceived Risk Theory
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DOI: 10.3389/fpsyg.2018.01521
Abstract: Over recent years, online purchase platforms of fruits are increasingly emerged to advance the e-commerce development and improve quality of human life. Unfortunately, we empirically observed that a lot of enterprises selling fruits online have… read more here.
Keywords: purchase; online purchase; model; perceived risk ... See more keywords