Dimensions of eWOM Credibility on the Online Purchasing Activities among Consumers Through Social Media
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DOI: 10.17576/jkmjc-2020-3603-21
Abstract: Word of mouth (WOM) communication has become a thoughtful information-sharing medium which can affect consumers’ buying decisions and attitudes in the direction of product categorizations and brands. Conventional word of mouth (WOM) is an outdated… read more here.
Keywords: online purchasing; credibility online; social media; word mouth ... See more keywords