Trust in online recommendations: an evolutionary psychology perspective
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DOI: 10.1080/02650487.2016.1239879
Abstract: Electronic word-of-mouth (eWOM) is playing an increasingly important role in influencing consumer behavior, and it represents another opportunity for marketers to build support for their brands. This study explores how the gender of the reader… read more here.
Keywords: trust online; evolutionary psychology; online recommendations; recommendations evolutionary ... See more keywords
The Features and Effectiveness of Chinese Language Online Recommendations
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DOI: 10.1080/08961530.2020.1857892
Abstract: Abstract The impact of various message features in persuasive online word-of-mouth (eWOM) written in Chinese was investigated through a content analysis and laboratory experiment. A content analysis of 3,263 real online reviews of Hong Kong… read more here.
Keywords: effectiveness chinese; language online; chinese language; online recommendations ... See more keywords
Whom do we trust? Cultural differences in consumer responses to online recommendations
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DOI: 10.1108/ijchm-01-2017-0050
Abstract: Purpose Consumers increasingly depend on the Internet as the information source to make their hospitality decisions, which highlights the need for more research in online recommendation. Due to the globalization, culture and its effects on… read more here.
Keywords: responses online; online recommendations; consumer responses; culture ... See more keywords