Online relationship marketing
Sign Up to like & getrecommendations! Published in 2018 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-018-0621-6
Abstract: Online interactions have emerged as a dominant exchange mode for companies and customers. Cultivating online relationships—defined as relational exchanges that are mediated by Internet-based channels—presents firms with challenges and opportunities. In lockstep with exponential advancements… read more here.
Keywords: online relationship; marketing; relationship; relationship marketing ... See more keywords