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Published in 2017 at "New Generation Computing"
DOI: 10.1007/s00354-017-0021-3
Abstract: AbstractThis work aims to understand, formalize and explore the scientific challenges of using unstructured text data from different Web sources for Online Reputation Monitoring. We here present TexRep, an adaptable text mining framework specifically tailored…
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Keywords:
framework;
online reputation;
reputation monitoring;
text ... See more keywords
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Published in 2020 at "Marketing Letters"
DOI: 10.1007/s11002-020-09546-4
Abstract: Judging by the millions of reviews left by guests on the Airbnb platform, this trusted community marketplace for accommodations is fulfilling its mission of matching travelers with hosts having room to spare remarkably well. Based…
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Keywords:
online reputation;
airbnb;
airbnb every;
look online ... See more keywords
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Published in 2018 at "Journal of Vacation Marketing"
DOI: 10.1177/1356766717706103
Abstract: Online reputation is a strategic factor in determining the competitiveness and marketing capacity of lodging companies. The influence of online opinions on customers’ decisions is increasing, and, consequently, the online reputation is a new marketing…
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Keywords:
online reputation;
validity;
reliability validity;
determining reliability ... See more keywords
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Published in 2020 at "Sustainability"
DOI: 10.3390/su12031184
Abstract: The aim of this study is to propose a methodology to define the positioning of airlines in terms of their online reputation measured with quantitative variables and applied in the airline industry. Reviews shared on…
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Keywords:
methodology;
online reputation;
positioning airlines;
reputation positioning ... See more keywords
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Published in 2020 at "Sustainability"
DOI: 10.3390/su12145547
Abstract: The new economic environment, characterized as volatile, uncertain, complex, and ambiguous, has been generated through the evolution of a world in which online reputation and corporate social responsibility have become closely interconnected. In this study,…
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Keywords:
corporate sustainability;
reputation;
online reputation;
company ... See more keywords