Articles with "online reputation" as a keyword



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TexRep: A Text Mining Framework for Online Reputation Monitoring

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Published in 2017 at "New Generation Computing"

DOI: 10.1007/s00354-017-0021-3

Abstract: AbstractThis work aims to understand, formalize and explore the scientific challenges of using unstructured text data from different Web sources for Online Reputation Monitoring. We here present TexRep, an adaptable text mining framework specifically tailored… read more here.

Keywords: framework; online reputation; reputation monitoring; text ... See more keywords
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A first look at online reputation on Airbnb, where every stay is above average

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Published in 2020 at "Marketing Letters"

DOI: 10.1007/s11002-020-09546-4

Abstract: Judging by the millions of reviews left by guests on the Airbnb platform, this trusted community marketplace for accommodations is fulfilling its mission of matching travelers with hosts having room to spare remarkably well. Based… read more here.

Keywords: online reputation; airbnb; airbnb every; look online ... See more keywords
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Determining the reliability and validity of online reputation databases for lodging

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Published in 2018 at "Journal of Vacation Marketing"

DOI: 10.1177/1356766717706103

Abstract: Online reputation is a strategic factor in determining the competitiveness and marketing capacity of lodging companies. The influence of online opinions on customers’ decisions is increasing, and, consequently, the online reputation is a new marketing… read more here.

Keywords: online reputation; validity; reliability validity; determining reliability ... See more keywords
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Analyzing the Online Reputation and Positioning of Airlines

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Published in 2020 at "Sustainability"

DOI: 10.3390/su12031184

Abstract: The aim of this study is to propose a methodology to define the positioning of airlines in terms of their online reputation measured with quantitative variables and applied in the airline industry. Reviews shared on… read more here.

Keywords: methodology; online reputation; positioning airlines; reputation positioning ... See more keywords
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Online Company Reputation—A Thorny Problem for Optimizing Corporate Sustainability

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Published in 2020 at "Sustainability"

DOI: 10.3390/su12145547

Abstract: The new economic environment, characterized as volatile, uncertain, complex, and ambiguous, has been generated through the evolution of a world in which online reputation and corporate social responsibility have become closely interconnected. In this study,… read more here.

Keywords: corporate sustainability; reputation; online reputation; company ... See more keywords