Predicting Actions of Users Using Heterogeneous Online Signals
Sign Up to like & getrecommendations! Published in 2022 at "Big data"
DOI: 10.1089/big.2021.0320
Abstract: Advertising platforms have a growing need for improving prediction quality, as missing out on ad opportunities can have a negative effect on their performance. To that end, prediction tasks such as conversion prediction need to… read more here.
Keywords: users using; actions users; online signals; predicting actions ... See more keywords