Why do people purchase from online travel agencies (OTAs)? A consumption values perspective
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2020.102534
Abstract: Abstract Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense competition. To overcome this challenge, OTAs need to better engage their customers by offering them superior value propositions. This calls for… read more here.
Keywords: agencies otas; online travel; consumption values; travel agencies ... See more keywords
Opinion mining from online travel reviews: A comparative analysis of Chinese major OTAs using semantic association analysis
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DOI: 10.1016/j.tourman.2019.03.009
Abstract: Abstract Online tourism reviews provide a crucial source of information for the tourism industry, and determining whether they can be effectively identified is key to influencing tourism decision-making. The purpose of this paper is to… read more here.
Keywords: tourism; online travel; semantic association; travel reviews ... See more keywords
A behaviour-based typology of travellers using an online travel marketplace
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DOI: 10.1080/13683500.2019.1710477
Abstract: ABSTRACT This study examines how different types of travellers use an online travel marketplace in different ways. To measure different travelling behaviours, we use 20 features collected from a survey of 2,467 users along with… read more here.
Keywords: behaviour based; marketplace; online travel; travel marketplace ... See more keywords
Multimodality and argumentation in online travel reviews: An action-centered analysis
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DOI: 10.1163/18773109-01002007
Abstract: In this paper we reconstruct the hierarchy of discourse acts that reviewers build in multimodal online reviews for tourist attractions. We aim at showing (1) how reviewers employ different semiotic modes to fulfil the communicative… read more here.
Keywords: argumentation online; reviews action; online travel; multimodality argumentation ... See more keywords
EXPRESS: TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform
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DOI: 10.1177/00222437231180171
Abstract: Digital technologies lead consumers to engage with companies online after they see TV ads, and firms increasingly wish to coordinate TV advertising in real time with online marketing activities. As a result, firms are keen… read more here.
Keywords: online travel; travel platform; intertemporal substitution; advertising ... See more keywords
Assessing the Impact of Textual Content Concreteness on Helpfulness in Online Travel Reviews
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DOI: 10.1177/0047287518768456
Abstract: The online travel review has become one of the most influential information sources for travelers’ decision making. This research primarily aims to examine the relationship between review textual content concreteness and review helpfulness in the… read more here.
Keywords: textual content; online travel; content concreteness; review ... See more keywords
Measuring usability and purchase intention for online travel booking: A case study
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DOI: 10.1556/1848.2019.0020
Abstract: User experience is vital in usability evaluation to understand all aspects of user interactions with a product or system. The usability includes user satisfaction, efficiency, and effectiveness to ... read more here.
Keywords: intention online; usability purchase; measuring usability; online travel ... See more keywords
Influencing factors of online products decision-making oriented to tourism economy under the guidance of consumer psychology
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DOI: 10.3389/fpsyg.2022.950754
Abstract: This work aims to increase the consumption of online tourism products and promote the development of the tourism economy. Based on this, it first analyses the Internet market under the guidance of consumer psychology. Then,… read more here.
Keywords: online travel; tourism economy; psychology; tourism ... See more keywords