Discourse Markers Activate Their, Like, Cohort Competitors
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DOI: 10.1080/0163853x.2021.1924000
Abstract: ABSTRACT Speech in everyday conversations is riddled with discourse markers (DMs), such as well, you know, and like. However, in many lab-based studies of speech comprehension, such DMs are typically absent from the carefully articulated… read more here.
Keywords: cohort competitors; cohort; discourse markers; online word ... See more keywords
Negative Online Word-of-Mouth: Consumers’ Retaliation in the Digital World
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DOI: 10.1080/08911762.2020.1775919
Abstract: Abstract This study describes how consumer dissatisfaction, aggravated by inefficient after-sales service and the perception of injustice, leads the consumer to desire retaliation. The central form of retaliation identified empirically is negative online word-of-mouth communication,… read more here.
Keywords: word; word mouth; negative online; online word ... See more keywords
The effects of perception of video image and online word of mouth on tourists’ travel intentions: Based on the behaviors of short video platform users
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DOI: 10.3389/fpsyg.2022.984240
Abstract: This research discusses the impact of the perception of video images and online word of mouth on tourists’ travel intentions. A survey of 390 users who watched travel videos on short-video platforms was conducted using… read more here.
Keywords: video; word mouth; perception video; online word ... See more keywords
Brand first? The effect of hotel online word-of-mouth on consumer brand sensitivity
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DOI: 10.3389/fpsyg.2022.986620
Abstract: With the e-commerce development and changing of hotels’ booking channels, the online word-of-mouth, as a new signal of quality, is becoming to attract more attention of consumers. Using the scenario experiment, this study explores the… read more here.
Keywords: brand; word mouth; sensitivity; online word ... See more keywords
The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value
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DOI: 10.3390/su12114339
Abstract: Today, social network services (SNS) advertising is frequently utilized by enterprises to communicate with consumers as it provides the best marketing effect using low-cost media. Since the value of SNS is increasing, managers need to… read more here.
Keywords: golf; word mouth; online word; value ... See more keywords