Servitization through open service innovation in family firms: Exploring the ability-willingness paradox
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DOI: 10.1016/j.jbusres.2021.06.040
Abstract: Abstract Services constitute strategic components of firms’ value proposition, specifically for manufacturing firms currently called to servitize their products to develop product-service systems. In order to develop new services, they need to acquire, assimilate, transform… read more here.
Keywords: service innovation; manufacturing firms; open service; innovation ... See more keywords