Toward the operationalization of visual metaphor
Sign Up to like & getrecommendations! Published in 2017 at "Journal of the Association for Information Science and Technology"
DOI: 10.1002/asi.23857
Abstract: Many successful digital interfaces employ visual metaphors to convey features or data properties to users, but the characteristics that make a visual metaphor effective are not well understood. We used a theoretical conception of metaphor… read more here.
Keywords: toward operationalization; operationalization visual; metaphor; visual metaphor ... See more keywords