Impact of green retail operations on the profit of the manufacturer and the retailer under different pricing strategies
Sign Up to like & getrecommendations! Published in 2020 at "OPSEARCH"
DOI: 10.1007/s12597-020-00478-1
Abstract: The increasing customer awareness of environmental sustainability has motivated retailers to engage in green practices. In this paper, we consider a retailer involved in green retailing operations under a dual-channel supply chain framework under which… read more here.
Keywords: green retail; chain; retail operations; retailer ... See more keywords