Omnichannel Strategy and Consumer Behavior in Distribution Channels: Trends in the Ophthalmology Sector.
Sign Up to like & getrecommendations! Published in 2020 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2020.01142
Abstract: Changes in consumer behavior are forcing companies to rapidly shift their distribution channels toward an omnichannel model. In the case of the ophthalmology sector, however, the purchase of contact lenses and prescription glasses requires professional… read more here.
Keywords: distribution channels; ophthalmology; consumer behavior; ophthalmology sector ... See more keywords