The development of a multidimensional Consumer Perceived Value scale in ophthalmology services
Sign Up to like & getrecommendations! Published in 2019 at "Romanian Journal of Ophthalmology"
DOI: 10.22336/rjo.2019.53
Abstract: Objective: The aim of this study was to investigate the dimensionality of Consumer Perceived value in Romanian ophthalmology services. Material and Methods: The sample consisted of 173 consumers of private ophthalmology services, recruited using a… read more here.
Keywords: consumer perceived; ophthalmology; value; ophthalmology services ... See more keywords
Enhancing the principles of experiential marketing in ophthalmology services
Sign Up to like & getrecommendations! Published in 2021 at "Romanian Journal of Ophthalmology"
DOI: 10.22336/rjo.2021.73
Abstract: Introduction. Consumers are getting more empowered, the process of empowerment transforming them into the partners of organizations or co-producers of services. Health care services, as well as ophthalmology services, have been a sensitive topic and… read more here.
Keywords: principles experiential; ophthalmology; ophthalmology services; enhancing principles ... See more keywords