Opinion convergence versus polarization: examining opinion distributions in online word‐of‐mouth
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DOI: 10.1002/asi.24193
Abstract: We examine how opinion distributions (i.e., opinion polarization and convergence over time) differ across product salient platforms (product platforms) versus product non‐salient platforms (non‐product platforms). Drawing on the theory of impression management, we hypothesize and… read more here.
Keywords: product platforms; opinion distributions; product; polarization ... See more keywords