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Published in 2020 at "International Orthopaedics"
DOI: 10.1007/s00264-020-04775-8
Abstract: Purpose The objective of this study was to determine whether opinion leaders in the medical community attract more attention than randomized controlled trials (RCT) in shoulder surgery. Methods A PubMed search to retrieve all therapeutic… read more here.
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Published in 2020 at "Journal of Ambient Intelligence and Humanized Computing"
DOI: 10.1007/s12652-019-01623-5
Abstract: Social networks are playing a vibrant role in spreading information among its users. With the ongoing boom in technology, social networks are becoming very popular nowadays and are made up of a multitude of users.… read more here.
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Published in 2020 at "IEEE Transactions on Cybernetics"
DOI: 10.1109/tcyb.2018.2871765
Abstract: The digital age has empowered brands with new and more effective targeted marketing tools in the form of key opinion leaders (KOLs). Because of the KOLs’ unique capability to draw specific types of audience and… read more here.
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Published in 2022 at "SAGE Open"
DOI: 10.1177/21582440221097919
Abstract: As a common experience-based emotion, awe can easily arise within consumers who are immersed in an online brand community. On the basis of the awe prototype theory, this paper developed a research model involving community… read more here.
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Published in 2020 at "Annals of Surgical Oncology"
DOI: 10.1245/s10434-020-09203-0
Abstract: Numerous factors likely influence adoption of surgical innovations in large regions. We considered the role of comparative advantage, surgeon enthusiasm, and opinion leaders on uptake of minimally invasive liver resection (MILR) for colorectal cancer (CRC)… read more here.
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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1046887
Abstract: This study gives a critical examination of the performances of three top key opinion leaders (KOLs) on social media in China to explore whether gender serves as an important social factor in their interaction with… read more here.
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Published in 2019 at "Social Sciences"
DOI: 10.3390/socsci8050141
Abstract: Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert… read more here.
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Published in 2023 at "Sustainability"
DOI: 10.3390/su15118640
Abstract: Influential and trusted opinion leaders play a crucial role in society, particularly in influencing the public about values and lifestyle aspects. However, studies that have explored the impact of opinion leaders on a sustainable lifestyle… read more here.