Opportunities for ethnographic methodologies in B2B service research
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DOI: 10.1108/jsm-04-2019-0159
Abstract: This paper highlights the suitability, application and fruitful opportunities for ethnographic methodologies in contemporary B2B service research.,This paper is based on a literature review and conceptual analysis of ethnographic research methodology and B2B service literatures.,This… read more here.
Keywords: opportunities ethnographic; research; paper; service research ... See more keywords