Freemium as optimal menu pricing
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DOI: 10.1016/j.ijindorg.2018.12.006
Abstract: In online contents markets, content providers collect revenues from both consumers and advertisers by segmenting consumers who are willing to avoid advertisements and who are not. To analyze such situations, I construct a model of… read more here.
Keywords: menu pricing; menu; freemium optimal; optimal menu ... See more keywords