Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials
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DOI: 10.2147/prbm.s238581
Abstract: Introduction In online shopping, the webpage layout plays an important part in the consumer’s experience. The present study aims to investigate whether the webpage order and which order level (high order vs low order) facilitate… read more here.
Keywords: low order; order; webpage; shopping ... See more keywords