Do consumers care about the message a claim conveys? The magic bullet effect of organic and domestic claims on food products
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DOI: 10.1002/cb.1683
Abstract: According to the magic bullet effect, as it relates to organic and domestic claims on food products, consumers may attribute inappropriate benefits to a claim. An experimental study reveals 2 such effects, from organic claims… read more here.
Keywords: claims food; food products; organic domestic; effect ... See more keywords