Chinese consumer trust and preferences for organic labels from different regions
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DOI: 10.1108/bfj-02-2018-0128
Abstract: Purpose The organic food sold in China can bear organic labels from different countries/regions. The purpose of this paper is to assess the trust and preferences of consumers for tomatoes carrying these different labels. Design/methodology/approach… read more here.
Keywords: trust preferences; labels different; organic label; organic labels ... See more keywords
How can an organic label help a private label?
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DOI: 10.1108/jcm-08-2019-3374
Abstract: Purpose This paper aim to investigate how organic labeling impacts perceived value for money (PVFM) as well as attitudinal and behavioral brand loyalty for private label brands (PLBs). This impact is tested for different product… read more here.
Keywords: label; loyalty; plbs; organic label ... See more keywords