The impact of organic links in position auctions with popular versus niche keywords
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DOI: 10.1111/ijet.12156
Abstract: We analyze a game‐theoretic model to explore the impact of organic links (links generated by the search engine algorithm) and popular versus niche keywords on bidding strategies in sponsored link position auctions. In contrast to… read more here.
Keywords: position; organic links; impact organic; niche keywords ... See more keywords