The effect of environmental values and attitudes on consumer willingness to pay more for organic menus: A value-attitude-behavior approach
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DOI: 10.1016/j.jhtm.2017.10.010
Abstract: Abstract While organic food consumption has received recent attention, few studies have focused on consumer behaviors of organic menu selection restaurants. This study aims to fill that gap by investigating consumers' decision-making process with respect… read more here.
Keywords: organic menu; willingness pay; value; pay organic ... See more keywords