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Published in 2019 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.06.020
Abstract: Abstract This study identifies acceptable premium price levels that customers would be willing to pay for organic menu items at restaurants in the United States. Previous literature indicates that health-related and socio-demographic characteristics significantly influence…
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Keywords:
price premiums;
organic menus;
premium price;
price ... See more keywords