Brand Knowledge and Organizational Loyalty as Antecedents of Employee-Based Brand Equity: Mediating Role of Organizational Culture
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DOI: 10.3389/fpsyg.2022.872871
Abstract: This study tends to explore the impact of brand knowledge and organizational loyalty under the mediating role of organizational culture on employee-based brand equity (EBBE). For this purpose, employees of the hospitality sector were contacted… read more here.
Keywords: role organizational; organizational loyalty; organizational culture; mediating role ... See more keywords
The Influence of Corporate Boundary Personnel Guanxi and Organizational Loyalty on Opportunistic Intentions – Based on Theory of Reasoned Action Model
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DOI: 10.3389/fpsyg.2022.934012
Abstract: To understand the mechanism of boundary personnel opportunistic behaviors in collaborative R&D projects to reduce the risk of companies suffering from opportunism in collaboration. This study is conducted based on the context of collaborative R&D… read more here.
Keywords: organizational loyalty; loyalty opportunistic; opportunistic intentions; boundary personnel ... See more keywords