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Published in 2020 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2020.01787
Abstract: Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they sent to users, who were…
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Keywords:
organizations audiences;
social networks;
theoretical review;
emotional connection ... See more keywords