Losing More than Money: Organizations’ Prosocial Actions Appear Less Authentic When Their Resources are Declining
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DOI: 10.1007/s10551-020-04645-8
Abstract: Companies often benefit from others’ attributions of moral conviction for prosocial behavior, for example, attributions that a company has a sincere moral desire to improve the environment when behaving sustainably. Across four studies, we explored… read more here.
Keywords: losing money; moral conviction; prosocial behavior; prosocial actions ... See more keywords