Market orientation and behavioural intentions of tourists in Ghana’s tourist destinations: the mediation role of tourist satisfaction
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DOI: 10.1080/0965254x.2021.1874489
Abstract: The study investigates the relationship between market orientation and behavioural intentions in Ghana’s tourism industry using tourist satisfaction as a mediator. A sample of 226 respondents of 18... read more here.
Keywords: behavioural intentions; orientation behavioural; tourist satisfaction; market orientation ... See more keywords