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Published in 2021 at "Journal of African Business"
DOI: 10.1080/15228916.2021.1889870
Abstract: The purpose of this study is to develop and illustrate a generally applicable approach on how scales for marketing constructs can adequately be developed for application in diverse cultural context...
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Keywords:
seed;
orientation case;
measures market;
developing measures ... See more keywords
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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.968996
Abstract: COPYRIGHT © 2022 Akcil and Suhanberdyyeva. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the…
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Keywords:
entrepreneurship innovation;
innovation orientation;
profiles entrepreneurship;
university profiles ... See more keywords