The Impact of Institutional Orientation on Export Performance: Mediating Role of Firm Innovativeness
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DOI: 10.1002/tie.22418
Abstract: In international marketing research, innovativeness is usually considered as an important element for firms that adopt an export orientation and that wonder about their success in foreign markets. It might help exporters to better ensure… read more here.
Keywords: orientation; orientation export; export performance; export ... See more keywords
Development of entrepreneurial orientation of export manufacturers from emerging economies
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DOI: 10.1007/s11365-019-00580-x
Abstract: This paper is an empirical investigation of the major drivers of entrepreneurial orientation (EO) of export manufacturers from emerging economies. The paper asserts that there is scarcity of empirical research on EO in the contexts… read more here.
Keywords: orientation; emerging economies; orientation export; export manufacturers ... See more keywords