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   Articles with "orientation firm" as a keyword



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Strategic orientation and firm risk

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recommendations! Published in 2019 at "International Journal of Research in Marketing"

DOI: 10.1016/j.ijresmar.2019.01.004

Abstract: Abstract Entrepreneurial orientation (EO) and market orientation (MO) have received substantial conceptual and empirical attention in the marketing and management literature and both orientations have consistently been linked to stronger financial performance. Yet the way… read more here.

Keywords: orientation; strategic orientation; orientation firm; risk ... See more keywords