Toward a greater understanding of the market orientation and internal market orientation relationship
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DOI: 10.1080/0965254x.2017.1318943
Abstract: Abstract The study explores the relationship between market orientation (MO) and internal market orientation (IMO) using the process model of MO development. Data from 370 nonprofit organizations were analyzed using structural equation modeling with maximum… read more here.
Keywords: internal market; market; orientation internal; market orientation ... See more keywords