The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs
Sign Up to like & getrecommendations! Published in 2017 at "International Entrepreneurship and Management Journal"
DOI: 10.1007/s11365-017-0488-x
Abstract: The paper aims to examine the relationship between Entrepreneurial Orientation (EO), Market Orientation (MO) and performance in University Spin-Offs (USOs). Initially, the paper, assesses the existence of a moderating effect of MO in the relationship… read more here.
Keywords: relationship entrepreneurial; orientation; performance; entrepreneurial orientation ... See more keywords
The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies
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DOI: 10.1016/j.jbusres.2019.06.019
Abstract: Abstract Previous research has suggested important environmental and firm factors may be involved in the individual and joint implementation of entrepreneurial orientation (EO) and market orientation (MO). In a sample of 179 SMEs, we examine… read more here.
Keywords: market orientation; orientation; orientation market; joint impact ... See more keywords
Impact of COVID-19 pandemic on franchise performance from franchisee perspectives: the role of entrepreneurial orientation, market orientation and franchisor support
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Sustainable Finance and Investment"
DOI: 10.1080/20430795.2021.1891787
Abstract: The epidemic of COVID-19, the disease triggered by the SARS-CoV-2 virus, has had major economic, political and social effects worldwide, leading to concern about the disease, especially in the franchise service industry. The purpose of… read more here.
Keywords: orientation; performance; market orientation; entrepreneurial orientation ... See more keywords